Paving A Pathway To Success For Underestimated Leaders With Donald Thompson

In Episode 110, Donald Thompson, CEO and Co-Founder of The Diversity Movement, joins Melinda in an enriching conversation about how underestimated leaders can pave a pathway to success. Donald shares his successful journey overcoming adversities as an underestimated leader and how his path can help leaders create access and opportunity for marginalized people in their workplaces. He shares his strategies for implementing inclusive leadership across large organizations and growing companies by maximizing everyone’s unique talents and evaluating team performance. He also provides practical ways for underrepresented entrepreneurs to gain access to funding by knowing how to approach the right VC firms.

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Wherever you are in your organization, create your brand and your narrative as somebody whose work ethic is second to none; that doesn’t mean [working] 70–80 hours a week, it just means when you’re working, you’re putting in highly effective and productive time. The second thing… is, don’t be afraid to be bad at something while you’re learning…; I was willing to be bad at something initially to get in that learning mode from others around me…. The third thing… is really understanding the power of your personal network as you grow in business.
Headshot of Donald Thompson, a Black CEO with salt and pepper buzzed facial hair, white/blue striped button-down shirt, and navy blue suit, holding a pair of glasses in one hand.
Guest Speaker

Donald Thompson

CEO & Co-Founder of The Diversity Movement

Donald Thompson is CEO and co-founder of The Diversity Movement. He is the author of Underestimated: A CEO’s Unlikely Path to Success. Thompson is an entrepreneur, public speaker, author, podcaster, Certified Diversity Executive (CDE), and executive coach. He serves as a board member for Easterseals UCP, Vidant Medical Center, Raleigh Chamber, TowneBank Raleigh, and several other organizations in the fields of technology, marketing, sports, and entertainment. Visit him at donaldthompson.com.

Learn more about the host and creator of Leading With Empathy & Allyship, Melinda Briana Epler.

Transcript

MELINDA: Hello, everyone. I’m Melinda Briana Epler, Founder and CEO of Change Catalyst and author of How to Be an Ally. I’m your host of Leading With Empathy & AllyShip. Welcome!

 

Allyship is about learning, showing empathy, and taking action. That process often includes learning, unlearning, and relearning, then building empathy for people with different experiences, and above all, taking consistent action. So each week, we’ll learn from somebody new. Please be open to new ways of thinking and understanding. You can learn more about my work and sign up to join us for a live recording at ally.cc. 

 

Let’s get started. 

 

Hello, everyone. Our guest today is Donald Thompson, Co-Founder and CEO of the Diversity Movement, and author of Underestimated: A CEO’s Unlikely Path to Success. We’ll be talking about his own experience as someone who has often been underestimated, as a Southern-born African American, with no college degree, no technical background, as he self-describes, and his path to building, growing, and selling companies as a CEO, and now is an investor and a DEI expert as well. We’ll talk about pushing boundaries, using success as revenge, and paving new pathways to success. 

 

So, Don, welcome.

 

DON: Oh, thank you so much. I’m really glad to be here, and looking forward to the conversation.

 

MELINDA: Likewise. So, Don, let’s start first with a bit about where you grew up, and how that shaped your career pathway. 

 

DON: Yeah, thanks so much for asking. I was born in Bogalusa, Louisiana, a papermill town in Louisiana. And when you think of anything that you’d have stereotypical about the Deep South, this would be true. Four or five stoplights, football and sports were very big, one major employer, and certainly a lot of the interpersonal and segregation and racial challenges that many parts of America had in the 70s, and obviously, before. My parents met in high school. I’m the son of a football coach, and we’ll talk about that maybe later on. But they moved to Connecticut to further their education, and really created a significant sea change and opportunities for me and my sister. So I was raised mostly then in the Northeast, and moved around a little bit with my father’s career over the years. So one of the things that I share with people is that I learned how to make friends quickly. Because when you’re young, up and coming, going to school, and you’re always the new kid, you have to learn how to find some commonality with people in different regions of the country, different backgrounds. So those are some of the things I would share as we get started about my early upbringing.

 

MELINDA: Yeah. Let’s start with the word “underestimate.” For the next conversation, I think it’s really important for people to know what that means. What does that mean to you? 

 

DON: You know, we all have areas in our lives where people don’t think the best of us. So when I use the word underestimated, it can apply to me and my professional career being the only in the room as a Black American leader for so many times. It could be someone that has disabilities, and someone who doesn’t think they can do a very technical job, because maybe they process information differently. It could be some of us that maybe don’t fit a certain optical look and appeal. Whatever those things that people may think less of us for, create that foundation for being underestimated, and then it’s for us to determine how we’re going to react and respond and overcome that initial picture that someone may have over us. What are we going to do about that? But that’s how I think about underestimated.

 

MELINDA: Yeah. The biases and the assumptions that people have about us, basically, that shape their perception of what we can and can’t do, and our experience. Well, let’s go into the next piece, then. A lot of your book focuses on your experiences as you navigate through systemic and cultural barriers to opportunity; microaggressions, microaggressions, biases, and other forms of inequity. There’s always the intergenerational impacts of some of those barriers too, and the impacts of generational wealth and careers. So how do you respond? How do you respond to adversity and people underestimating you?

 

DON: One of the things that my parents taught me and ingrained in me… So you can teach someone something. But you can also—through repetition, through examples you use, and how you live your life—ingrain a thinking in them. One of the things from my parents was, you have to win with the cards that you’re dealt. So even though I understood that the world was not set up for my success, that there were areas that I would be underestimated, there were areas where people would think less of me because of where I came from and what I looked like and my lack of a degree, it was still my responsibility to make the most of the skills and tools and blessings and privileges that I did have. I did have the opportunity to be educated. I did have the ability to grow up in a home with two parents. I did have the opportunity to understand that if I got knocked down, I could get back up. 

 

So that mental model, that independent of my circumstance, I could still dream big, and to not allow someone else to determine my personal narrative. That’s something that really helped underpin that fighter mentality, if you will. I don’t mean so much in a physical standpoint, I mean in a mental construct, that I was not willing to accept a narrative that was placed on me by someone else. That helped me push through, that helped me be enthusiastic, even though I might have felt uncomfortable in a room in Kentucky, in Bowling Green, Kentucky, where I went to high school part of the years, and I was the only Black person in my Honors English class. But I used that as fuel. Not something to create a feeling of inequity, but to do better, to be better, and become better. 

 

MELINDA: I think that is tough for a lot of people to do. Is there anything that you can share about how you do that? Just looking back at my own experiences, as a girl and then a young woman, and the adversity that I experienced, I internalized a lot of it.

 

DON: It certainly wasn’t easy. So I don’t want to portray it was something that I learned, I believed, and then I achieved. There are ups and downs to all of our journeys, as we look to figure out how to progress. So one of the things I had to do was really have mental reminders for myself of what I wanted to be. When my dreams and goals were strong enough, the short-term pain, the short-term awkwardness, the short-term challenges I had to overcome, they were there; they still hurt a little bit. But my goals kept me focused on what I ultimately wanted to be. To be very specific to your question, when I thought about business, when I thought about money, when I thought about financial success, I didn’t want money and financial success to buy a bigger car or to have a bigger house. I wanted it so that I could have choices of how I lived, who I worked with, and what I worked on. Because I thought and saw that the most successful people had the most choices. So those are things that I kept in the forefront of my mind, when I really wanted to go in a corner and be silent and not heard, not defend and fight for myself. I kept in front of me what I ultimately wanted, and those are things that kept me moving and motivated. 

 

The second thing that I will tell you is that even though I was the only in many cases, I also got good at finding common ground with people in these environments. A lot of it for me was sports. For others, it may be the theater or music. It doesn’t matter your situation, but most of the times when we’re in groups, if we only focus on the things that make us unique, the only, then we can self-isolate, even if the group wants to include us. When we look at things that bring us together, things that are common amongst us, all of a sudden, I got good at making friends, I created a different set of peer groups. Even though I had some of those awkward feelings, I also had some amazing moments with people that I had a lot in common with, all along through my journey.

 

MELINDA: Yeah. That actually brings me back to a conversation we had with Dr. Vivian Ming, who did some research on trust. What she found was that we tend to trust people who are like us, and distrust people who are different from us. So one of the ways to go about changing that would be to find those commonalities, to work hard to find those commonalities with each other. Because trust is such a key piece of decision-making and taking risks and all of those other things. I think that’s really important.

 

DON: No, I appreciate that. Also, I read down the author, and we’ll read that as well. We all strive to be included. As much as we talk about “we want to be individuals, and we want to walk through our own drumbeat,” and different things, everyone wants to be included and feel like they have the same opportunities to express themselves as others. That’s just something part of who we are as humans. So one of the things that I also had to grow into, and this took some time, is not to automatically take things negative when people didn’t understand. For many, I was the only Black person that they’d ever really come in contact with. I was the only person on the sports team that they knew that was a person of color. So their experience set was so limited, that a lot of the phrasing or things that they would use weren’t necessarily attacking on purpose. They were something that they hadn’t experienced or understood. So as I matured and grew, and now I have a family, I have three daughters, I have one son, and I taught my daughters to speak their mind, to chase their goals. Many times over the dinner table, my young daughters would say, “Dad, you wouldn’t say that if you were talking about a man.” They would talk to me about the things that they heard through their ears, through their lens, and helped keep me focused on using language that was inclusive versus language that was not. So I think we all have that opportunity along the way where we feel strong, to help educate those that may not be experienced enough to know the difference between what is inclusive language or not. Really, that everything’s not coming from a negative space, sometimes it’s limited information or experience.

 

MELINDA: Yeah, absolutely. So we haven’t talked yet about what you do. Maybe we’ll stop for a moment, and you can share what you do and what you have done over the years, just to paint a picture of that before we go more into.

 

DON: Love that, and thank you so much for the space. I’ve had a wonderful career to date, and lots more to do. But I’ve spent time in technology sales and sold some technology-based businesses, I’ve spent time as the CEO of a digital marketing firm. So communication and branding and messaging is something that I’ve worked on with all different types of companies. I’m currently the CEO and Co-Founder of the Diversity Movement, and we’ll talk about that in a moment. I serve on probably seven different boards from angel investments that I’ve made, or I’m on the Board of Directors for Vidant Medical Centre, now ECU Health, that is one of the top 20 medical systems in the country. One of the reasons I’m very proud of that is they’re focused in eastern North Carolina, which is a very rural community. So we talk about diversity, equity, and inclusion, a lot of times we think race and gender and sexual orientation. But economics has a lot to do with diversity, equity, and inclusion as well; the difference between what we do in the city, and the advantages that we have there, and not leaving rural America behind. So I’ve got a varied footprint of thought on the way diversity, equity, and inclusion can apply in the business landscape.

 

MELINDA: I think, in that, too, is one of the things that is really powerful, in terms of success, in terms of people who are underrepresented, underestimated, marginalized, when they become successful, there’s a ripple effect. That ripple effect is, the people you hire, the communities where you’re impacting, where your business thrives, where you’re investing, the generational wealth that grows as well, the ability for younger people also to see themselves reflected. All of those are ripple effects. You have any thoughts about that?

 

DON: One of the things that I’m proud of and I think is aligned with your example is, a lot of my businesses are run and led by women leaders. In particular, Walk West, the digital agency that I was the CEO and now I’m the Board Chair, my successor is Abha Bowers, who is a phenomenal woman of color, a phenomenal business leader, that is taking the business to the next level. Because I’m invested in the firm, because I was the former CEO, because I’m the Board Chair, I was able to be very influential in the selection process. We did a national search; we didn’t just hand her the business. But she was able to compete on a very relatively fair-playing ground, because I was able to ensure that. So we looked broad for the best leader for that business, and by looking for the best leader, that happened to be Abha, who also is a woman of color, who’s also a business leader. But the ability to open those doors for others has a lot to do with your responsibility and opportunity when you’ve met with some level of success. So when I sit on boards, when I have the opportunity to work with hiring decisions, I get to be an influential seat at the table that can look more broadly at the candidate sets that were being presented. That has its advantages as we’re trying to make movement on diversity, equity, and inclusion in the workplace.

 

MELINDA: Yeah, absolutely. I have many questions for you. One of the things that you write in your book is, “The best way to defeat low expectations is to succeed.” Also, at the end of your book, “Thank you to the bullies in my life” is kind of a similar sentiment. Can you share more about this and that idea of using success as revenge?

 

DON: I’ll start with “Thank you to the bullies,” because I don’t like bullies. When you move around a lot, and before you come into your own as a young person… And years ago, I had big fit glasses, so I was a walking talking billboard to be picked on, and some folks in Pittsburgh and some of the different cities I moved into did not let me down. So there were some bullies that both physically and verbally introduced me to New Towns. But it made me stronger. It made me realize the strength I had within. That a lot of times bullies pick on you because you don’t know who you are, and you allow it. Sometimes you need help with administrators and different things, I don’t want to speak to every situation. But in my situation, it was really a wake-up call of whether or not I was going to stand for me, or allow the bullies to use me as a plaything. It created a sense of toughness and strength that I’m grateful for is what I would say. For me, some of that was both verbal and physical. I had to learn how to develop some fisticuffs skills, in the schoolyard. And what I found is, bullies don’t typically want to pick on people that are willing to fight back. So I had to learn how to fight back. 

 

The other thing that I will say, that is really, really important in terms of success is, that we all lift up in our society—whether it is politically, whether it is business monetarily, whether it is in the music scene—those that have hit success at a high level. I wanted to be someone that was worth emulating, and then I could be an example of what could be versus spending most of my time, effort, and energy on what I didn’t have. So those are a couple of things that drove me throughout my childhood, and still do today as a result. So yes, thank you to the bullies, they made me stronger.

 

MELINDA: Yeah. I also wonder, too, if those experiences impact how you navigate the world, how you navigate as a leader, and ways that you think about leadership.

 

DON: One of the things that in our opening, when you were talking about your audience, I’m so glad to be here, you were talking about the leaders on the end of this hall that are beyond the basics. So let me give a couple of examples of how some of these things have affected me in terms of leading large organizations and growing companies. So number one is, it’s taught me to look for diamonds in the rough, and that’s really, really important. Because a lot of times, extroverts can command the meeting, and they’re more outgoing and are more verbose. And you can miss some really talented individuals that have an introverted personality and need somebody to bring that out of them. So that’s one thing is it got me thinking about how to maximize talent from folks that may communicate a little bit differently. 

 

The second thing that I think is really, really important, is as a leader, it made me ask the follow-up questions. Because a lot of times, as a leader, we’re thinking and listening to what we’re hearing in that moment. But a powerful question that I’ve used, and still use to this day, is there something going on with you with our environment that is affecting your performance in a negative way? That simple question, over the years, has given me many, many points of insight on things that I need to improve as a leader, my organizations needed to improve, or things that were going on outside of work in someone’s environment, to give me the full spectrum of how to evaluate them. So when I think about all of the lessons that I’ve learned, it’s really helped me to ask more questions before I determine a point-of-view.

 

MELINDA: Yeah. I think that’s a really, really key piece of good leadership, of inclusive leadership. What’s one of the most difficult decisions you’ve made as a leader?

 

DON: Sometimes, we’ll hear phrases in leadership, “The customer is always right,” and that’s just not true. Sometimes, your customers’ and clients’ behavior negatively impacts the team, or your customers’ or clients’ behaviors are contrary to the brand that you’re building as an organization. Some of the toughest decisions that I’ve had to make is when to walk away from a financially beneficial relationship, because the business alignment wasn’t there for the team members that I wanted to be with me for the long-term. So I think about it and I pause, it’s such a great question, because that’s really now where your mission and values meet. That’s where it leads to leadership decisions. Because now there’s a financial impact to you making this determination that this customer or client’s behavior is not in line with what you’re trying to build. There’s been a couple of instances in my career where we’ve had to turn away from businesses and opportunities, because it was so unsettling or so disjointed for the team that was working on those projects. So I remember those very, very well. 

 

The second thing that I would say, and this is still tough, it is very difficult for me and I still lose sleep over these things, when we need to transition and go in a different direction with an employee. I think it’s a good thing. If you ever get numb to the fact of having to make tough decisions in the workplace, then I think you’re losing some of the empathy, some of the human nature that you need to really lead all of your team. So I’m very thoughtful and cognizant of the impact to people’s lives when you have to make those tough decisions, and how can you slow down and really work with that individual, your HR team, your environment, to make that transition as strong and as powerful as possible for both people, even if the outcome on the surface is initially not positive. I’ve seen over the years that that thought and that act of purpose in doing that has worked out very well in 85–90% of the cases. I wouldn’t say every time, but in most cases. 

 

Then the final thing I’ll say on that, is that people in your organizations that look to you for leadership, that model, that watch you, develop trust in you by the actions you take when people are at their weakest moments. Which means, how do you treat people if you have to move them outside the organization? How do you treat people if they’ve made a big mistake? People are watching how you react to people in those moments, to then determine how much they trust you as a business leader. What a wonderful question, that’s a question with serious depth!

 

MELINDA: I have a follow-up question to the last piece of that that you shared, which is, we’re seeing a lot of tech companies make a lot of layoffs. In general, as a manager, as a leader, you’re going to face those decisions. You have any thoughts that you could share about ways to do that in the most inclusive and equitable way? Because I can see that some of these companies are not doing that.

 

DON: Yeah, it is really difficult in times of duress to live all of your values, and that’s what we’re seeing in companies. Because if you look at companies that misbehave, that don’t do things appropriately, their values say something different. So they know the difference between right and wrong. 

 

So the way that I would answer it is this. Because I don’t have all the answers, I don’t have a perfect business. But I strive for it. I strive for excellence. Here’s the thing. You have to really think about if you were on the other side of that conversation, how would you want your professional career, your family, your perspective to be handled, and try to get as close to that as you can within the framework of your business and organization. That’s the way that keeps me grounded. If I were on the other side of that conversation, knowing that companies have to make tough calls all the time, I absolutely get it. But once you make that decision, the way you implement that decision is very much within your control. If you think about yourself on the other end of that dialogue, a lot of times you’re going to be a little bit more thoughtful, you’re going to slow down the conversation a little bit, that severance package, it might hurt a little bit more, but a little bit stronger. Because you know that you want as a part of your brand, that even in tough times, you treat people well.

 

MELINDA: Yeah. I would say on top of that, too, is to also think further about somebody who’s experience might be different from yours, too. That also is important to keep in mind too, that as you’re laying off the person on the other end, as you’re letting that person go, how is that impacting them and their families and so on, too, in ways that might be different as well? It’s equally important to deepen empathy for them, so that we go beyond sympathy to empathy, to really understanding their unique situation, and doing that in a way that really aligns ultimately with your own values. 

 

DON: That’s right. I appreciate the remarks, I agree completely.

 

MELINDA: Yeah. So looking back on all the work that you’ve done over the years, and the ways that you have stepped in and stepped up and become who you are now, and through adversity, through the different barriers in your life, what piece of advice would you offer to a young person today?

 

DON: Thank you so much. Success leaves clues. Wherever you are in your organization, create your brand and your narrative as somebody whose work ethic is second to none. That doesn’t mean 70–80 hours a week. It just means when you’re working, you’re putting in highly effective and productive time. 

 

The second thing that I would say is, don’t be afraid to be bad at something while you’re learning. That’s one of the big things that has helped me. If you think about my career in technology, and as a CEO of a technology firm, but I don’t have a computer science degree, I don’t have a technology background. But I became a sales professional and worked with application engineers and QA engineers and product managers, and little by little, over a 10-year period of time as a sales professional, I really learned from some of these wonderful professionals. So over time, my competency in the technology space started to become a strength. But I was willing to be bad at something initially, to get in that learning mode from others around me. Not only did I learn the knowledge and insight, I built a coalition of partners within the organization, that ultimately, when it was time to choose a new leader of the business, I had so many relationships with our clients, with our partners, with our employees, that I was the natural choice. Because I was good at learning and bringing people together, and not necessarily depending on having the answer myself. 

 

The third thing that I would share in terms of advice that I would give to my younger self, so to speak, is really understanding the power of your personal network as you grow in business. I know that now, but man, if I would have really embraced that, if I would have really embraced that follow-up of every cup of coffee 20 years ago and built that, man, it would be even so much more powerful today! That’s one of the things that I think about quite often, as I’m building relationships and building new opportunities to grow with people in the corporate setting.

 

MELINDA: Thank you for sharing that. I want to ask a follow-up question to this. Because there are so many people with underrepresented identities, under-estimated identities, that are working to become successful entrepreneurs in a landscape that is not created for them, where investment dollars do not flow to them, where it’s a different kind of struggle as an entrepreneur. And you have become a successful entrepreneur. Do you have any thoughts specifically for those folks?

 

DON: Yeah, I absolutely do. In fact, with the diversity movement, we are three years in business, we’re raising capital; we’ve raised close to a million dollars in capital, our goal continues. But one of the things that I would tell you very specifically—and again, thank you for the question—is number one, don’t talk to so many people that don’t want to talk to you. There are businesses and investment groups and venture capital organizations that are built specifically with their mission, that focus on underrepresented entrepreneurs. Start there first. Because they want to see you, they want to hear you, they want to give you tips and different things. We probably have talked to, me and my team, in this last round of funding, over 100 different investors, and we’ve gotten probably 80 No’s. But you only need 15 to 20 Yeses to make your number. 

 

So one of the things in terms of advice is, you have to understand the numbers so that you don’t get too down with people that don’t get your vision or dream. If you think you’re supposed to go one of one, if you think you’re supposed to go five of five, you’re misrepresenting the anxiety and pressure that you need. If you realize that if you talk to 100 people, and 10–15% want to go into due diligence with you. If out of that 10–15%, 50% of them end up investing, that means you got 6–7 investors that can get you started and get momentum in growing what you need to grow. Then once you get those 6–7, then the numbers reshape themselves the next 100 you talk to, because people have already believed in you with their checkbook. So knowing and understanding what the true number should be, can take some of the anxiety out of it. 

 

The final thing that I would say is, really do your homework based on the feedback that you get from investors that say No. When I think back, I have about 25 very specific points that helped me grow into a better pitch with this new business, from the investors that said No. It’s really, really important to move away from the emotion of it, and move towards the factual reasons, and then you can now have a much more powerful presentation as to the ones you’re going to win with eventually anyway. But those are a couple things from my experience recently in going through it.

 

MELINDA: Yeah. I wonder if you would agree with me that also, filter your advice. It is not all good advice, and that’s a really important piece of it. Especially if you are speaking to the people that are likely to invest in you, you might be getting the wrong advice, and then that is really important.

 

DON: Well, here’s the thing in terms of that filter. Number one, absolutely. So yes, and amen. The second thing is think about the motives of why people are telling you what they’re telling you, and that’s a good reason. Sometimes people are giving you the professional Hollywood No. They’re just being overly-polite, but they’re just not interested. Whereas other times, I’ll hear phrases like “Don, when you achieve X, Y, and Z, here’s what I want to see the next time you pitch to us.” That’s very different language, and usually, when people are using that language, they’re giving me very specifically deal misses or parameters that we just didn’t hit. Then I know that’s the best piece of advice, because they’re giving me the link between where I am and where I need to be. When I start to hear that kind of phrasing, powerful! 

 

The second thing is, I usually don’t take advice from people that don’t give me something. Here’s what I mean. I’ll talk to a lead or investor, they’ll say, “You know what, this isn’t for me right now. You should talk to John. They’re in a fund, and this is what they’re looking for. Don, this isn’t what we’re looking for right now, you should see XYZ accelerator.” Usually people that care about what I’m doing, who want me to win, are going to give me some piece of practical advice or referral that is very targeted, which lets me know they heard what I was saying. That even though I wasn’t a good fit for them, they took that information and pointed me in a reasonable direction that could move me further down the line, those are the folks that I tend to listen to.

 

MELINDA: Interesting. You write about mentorship in your book, I actually think that that works for mentorship too.

 

DON: Absolutely. I think I wouldn’t be where I am without some really powerful mentors. One of the things that I tell to folks that I talk with, is you have to be ready to be mentored. When you go into a meeting, whether it is virtual or in-person, do you let people know that you’re taking notes? Like I am in this conversation, and learning from Melinda, just like I hope your audience is learning from things that I’m sharing. Do I follow-up in conversations with a note, either electronically or physically, to let that person know that I appreciated their time, effort, and energy? 

 

Then here’s something that I’ll tell you as a cheat code for mentorship, which I was sharing with an MBA group a couple of months ago. When I’m in meetings with very successful people that I would want to mentor me or want to remember my name or different things, and maybe we have a 30-minute meeting for them to pitch me on something I’m doing, I’ll say in the beginning of the meeting, “If we can finish our core business together in 25 minutes, can I use the last 5 minutes getting advice from you on what makes a successful leader?” I’ve never had someone turn me down. Two reasons. If we finish our core work, the reason you took the call with me, in less time, can I use the “remaining” time to learn from you? I’ve really gotten, over 10 years of doing that, a tremendous amount of information and feedback, and I’ve set the seed and the foundation to relationships for further ask. Because usually what that leader will tell me, and this is by and large how it works, they’ll give me a piece of advice, they’ll give me something to read, and they’ll say: “Don, if you need anything else from me, now’s not the best time, but you give me a call. I love what you’re doing, here’s how to get in touch with me.” Because most people don’t know how to be ready to be mentored, and how to put yourself out there as somebody that has that competitive learning mentality. But that’s a cheat code that I’ll share with you that I’ve been doing with leaders for years.

 

MELINDA: I love that. I think that that’s great, I love it. What piece of advice would you offer to folks who are allies—or want to be allies, want to be good allies, who recognize the barriers, the inequities, the marginalization that people experience—and are looking to make a difference for a young person, a young you, what actions can they take?

 

DON: One of the things that is super-important is asking people how you can be helpful to them. Just that simple ask will open up a lot of questions. Sometimes people just want to be heard. They have some things that are on their heart and mind, and they just need somebody that is an active listener with them, just to really hear what they’re working on and working through. Then sometimes people have very specific asks. I’ll give you an example. So I was talking in a DEI cohort, I do a lot of training and teaching. I said to the group, it was 20 leaders, and predominantly women leaders on this call in particular, and one of the leaders said, “Most of my mentors are women. Most of the people that I need to sell my ideas to in my company are men, and I’m missing that perspective. Would it be okay if I called and took 15–20 minutes and walked through a big presentation that I have to give in the next few weeks?” I said, absolutely. We walked through the presentation, and I gave some comments of thinking about leaders and how they receive information. But I asked that group, how can I be helpful, and I got some very specific requests back. But as an ally, I had to open the door. It’s the responsibility of someone else to walk through the door. 

 

Like, I don’t walk down the street and be like, “I’m an ally, I’m here to help. Allyship, I’m here to help.” But when I’m in those settings, and I say, “Listen, if I can be useful, if I can be valuable to you, based on my background, based on what you know, please reach out, and I’ll reach back.” I had a person that was just starting their MBA, reach out on LinkedIn and ask for a virtual cup of coffee for about 10–15 minutes. Because they’re in career transition, their resume is light for where they want to go. So what we talked about is how to link skills from current experience, current education, previous things that had been very successful, and how to align those skills with the new arena that she wanted to go into. For me, because I have a varied career, lots of different industries I’ve been working on, I could help her with that mental mapping that we could then document on paper, and we did it in about 15–20 minutes. 

 

So to answer your question in terms of how to be a good ally, in my opinion, is I like to get practical. I want to know what roadblocks that you’re facing that you understand, and then how do we put some things in action, that we can get moving to overcome them to make the world a little bit better place, a little bit smoother?

 

MELINDA: Fantastic. I always end with two questions. The first is, what actions would you like people to take coming away from our conversation today?

 

DON: So the action that I would hope people would take from the conversation today is two things. Number one, be much more inquisitive about finding those diamonds in the rough within your organization. Because there’s leaders on this call, we have the ability to influence diversity, equity, and inclusion in our businesses. One of the ways to do that is to get to know people and their superpowers that might not be easy and obvious to spot, number one. 

 

The second thing that I would say, is keep winning and succeeding. You have more power in your organization the stronger you are as a leader within your organization, and results matter. The more you succeed, the more you can take that platform and make sure that the organization behaves aligned with their mission. I really feel very strongly about that, because leaders in business at all levels listen to their superstars. So become one, so that you can now look out for others in the organization a little bit better from that different perspective. But thank you for that question, it was a good question.

 

MELINDA: Yeah, absolutely. Last question is, where can people learn more about you and your work?

 

DON: So I’m big on LinkedIn, in terms of the amount of time that I spend there; not I’m big on LinkedIn. That came out super-weird, I’m big in these LinkedIn streets, you know. But if you reach out on LinkedIn, I’ll reach back, connect, follow. Then DonaldThompson.com is a great way to get access to the book and speaking and coaching. Then the final thing I’d say is, TheDiversityMovement.com has a bunch of free resources about how to make DEI applicable in your day-to-day work. Whether it’s the ROI of DEI, whether it is how to have tough conversations in the workplace, whether it is a free calendar that really looks at all the DEI events and how to model those in the flow of work. We’re very big in a mission-based way of having a lot of free resources available for those that want to learn to be more.

 

MELINDA: Fantastic. Don, thank you. Thank you for sharing your experiences, thank you for sharing your expertise, and having a conversation today. Appreciate you. 

 

DON: Oh, thank you so much. This has been really, really fun.

 

MELINDA: Awesome! Likewise.

 

We’ll share resources and a transcript from this discussion at ally.cc. And please make sure to subscribe to our channel and rate this show, it makes a difference for us. Thank you for being part of our community. 

 

Remember, the more we take action, the more we grow as humans and as leaders, and the more we transform our communities. So what action will you take today? Let us know your actions by emailing podcast@ChangeCatalyst.co or reaching out on social media. 

 

Leading With Empathy & AllyShip is a show by Change Catalyst, where we build inclusive innovation through training, consulting, and events. You can learn more about us at change catalyst.co. So let’s keep building allyship across our communities and around the world. 

 

Thank you for listening.

Empovia logo
Privacy Overview

Privacy Policy

Last updated: April 25, 2023
Effective as of April 25, 2023

Introduction

Empovia is committed to protecting your privacy. This Privacy Policy applies to www.empovia.co website (the “Service”) operated by Empovia (“us”, “we”, or “our”) and governs data collection and usage at all Empovia sites and services; it does not apply to other online or offline sites, products or services. Empovia is a general audience website intended for users of all ages. The personal information of all users is collected, used, and disclosed as described in this Statement of Privacy. This Privacy Policy describes how we collect, use, and disclose your personal information in compliance with the California Consumer Privacy Act of 2018 (“CCPA”).

Please read our Terms of Service before accessing our Services. To the extent permitted under the applicable law, by accepting the Terms of Service, you agree with our privacy practices as described in this Policy. If you cannot agree with this Policy, Terms of Service, or other policies, please do not access or use our Services.

We may modify this Policy at any time, and non-material changes may apply to any Personal Information we already hold about you, as well as any new Personal Information collected after the Policy is modified. If we make changes, we will notify you by revising the date at the top of this Policy. We will provide you with advanced notice by email or telephone number, which we have on file, or through a notice on our website if we make any material changes to how we collect, use, or disclose your Personal Information or that impact your rights under this Policy. The such material change will not apply retroactively to any Personal Information we already hold about you. If you continue to access or use our Services after receiving the notice of changes, you acknowledge your acceptance of the updated Policy.

In addition, we may provide you with real-time disclosures or additional information about the Personal Information handling practices of specific parts of our Services. Such notices may supplement this Policy or provide you with additional choices about how we process your Personal Information.

Who We Are

Our website address is: https://empovia.co

Collection of Your Personal Information

The personal information we collect about you may include:

  • Identifiers such as your name, postal address, email address, and phone number;
  • Commercial information, such as products or services you purchase from us;
  • Internet or other electronic network activity information, such as your browsing history, search history, and information regarding your interaction with our website;
  • Geolocation data, such as your location;
  • Audio, electronic, visual, thermal, olfactory, or similar information, such as call recordings;
  • Products you’ve viewed: we’ll use this to, for example, show you products you’ve recently viewed
  • Location, IP address, and browser type: we’ll use this for purposes like estimating taxes and shipping
  • Shipping address: we’ll ask you to enter this so we can, for instance, estimate shipping before you place an order and send you the order,
  • Professional or employment-related information, if you apply for a job with us; and
  • Inferences drawn from any of the information listed above to create a profile about you reflecting your preferences, characteristics, behavior, and attitudes.

We collect this personal information directly from you, as well as automatically through our website and third-party service providers. We may also obtain personal information from other sources, including publicly available databases and our business partners.

We may use your personal information for the following purposes:

  • To fulfill your requests for products and services;
  • To communicate with you about your orders, purchases, and account information;
  • To personalize your experience on our website;
  • To conduct research and analyze usage trends;
  • To comply with legal obligations and respond to lawful requests;
  • To protect our rights, interests, and property; and
  • To recruit and evaluate job applicants.

We also collect information about you during the checkout process at our store. We also use cookies to keep track of cart contents while you’re browsing our site. View our Cookie Policy below.

When you purchase from us, we’ll ask you to provide information including your name, billing address, shipping address, email address, phone number, credit card/payment details, and optional account information like username and password. We’ll use this information for purposes such as to:

  • Send you information about your account and order
  • Create your account for our LMS
  • Respond to your requests, including refunds and complaints
  • Process payments and prevent fraud
  • Set up your account for our store
  • Comply with any legal obligations we have, such as calculating taxes
  • Improve our store offerings
  • Send you marketing messages, if you choose to receive them
  • If you create an account, we will store your name, address, email, and phone number, which will be used to populate the checkout for future orders.

When using our LMS, we store course progress, including completion status, quiz scores, assignments and/or essay submissions (if applicable). We will also store comments on courses, lessons, topics, assignments, and essays if you choose to leave them.

For the purposes of processing recurring subscription payments, we store the customer’s name, billing address, shipping address, email address, phone number, and credit card/payment details. Members of our team have access to the information you provide us. For example, both Administrators and Group Leaders can access Order information such as your enrolled courses, course progress, and username/email address. Any additional information added to your WordPress User Profile can also be visible to the administrator(s).

When shopping, we keep a record of your email and the cart contents for up to 30 days on our server. This record is kept to repopulate the contents of your cart if you switch devices or needed to come back another day. Read the Mailchimp Privacy Policy here.

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Use of Cookies

Cookies are small text files that are placed on your device (e.g., computer, smartphone, or tablet) when you access our website. Cookies are used to help us enhance your user experience and to provide certain functionalities on our website. Some cookies may also collect information about your browsing behavior or usage patterns.

We use the following types of cookies on our website:

  • Strictly Necessary Cookies: These cookies are essential for the functioning of our website and cannot be turned off in our systems. They are usually set in response to your actions, such as logging in or filling out forms. You can set your browser to block these cookies, but some parts of the website may not work as a result.
  • Analytics Cookies: These cookies collect information about how visitors use our website, such as which pages are visited most often, how visitors navigate between pages, and whether they receive error messages. We use this information to improve the performance and design of our website.
  • Functional Cookies: These cookies enable our website to provide enhanced functionality and personalization, such as remembering your language preferences or login information.
  • Advertising Cookies: These cookies are used to deliver advertisements that are relevant to your interests. They may also be used to limit the number of times you see an advertisement and to measure the effectiveness of advertising campaigns.

We may use third-party cookies on our website for the following purposes:

  • Analytics and Performance: We use Google Analytics to collect information about how visitors use our website. Google Analytics uses cookies to collect information about your visit to our website, including your IP address, browser type, and referral source. We use this information to improve the performance and design of our website.
  • Advertising: We may use third-party advertising networks to serve advertisements on our website. These networks may use cookies to collect information about your browsing behavior and interests, and to deliver advertisements that are tailored to your interests.

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

You can control cookies by adjusting the settings on your browser. Most browsers allow you to block or delete cookies, or to set preferences for certain types of cookies. However, if you block or delete cookies, some parts of our website may not work properly.

We may update this Cookie Policy from time to time in response to changes in applicable laws or our use of cookies. We will notify you of any material changes to this Cookie Policy by posting the revised policy on our website or by other means. We encourage you to periodically review this Cookie Policy to stay informed about our use of cookies.

Embedded Content from Other Websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who We Share Your Data With

We may share your personal information with our service providers, who help us operate our business and provide products and services to you. We may also share your personal information with third parties for other business purposes, including marketing and advertising and automated spam detection service.

We accept payments through Visa, Mastercard, American Express, PayPal, Bancontact, EPS, Apple Pay, Google Pay, and Stripe. When processing payments, some of your data will be passed to them, including information required to process or support the payment, such as the purchase total and billing information.

Please see the following for more detailed information:

If you request a password reset, your IP address will be included in the reset email.

How Long We Retain Your Data

We generally store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. For example, we will store order information for 5 years for tax and accounting purposes. This includes your name, email address, and billing and shipping addresses.

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

Your Rights Under the CCPA

Under the CCPA, you have the following rights:

  • Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which we collected your personal information, the purposes for which we collected your personal information, and the categories of third parties with whom we shared your personal information.
  • Right to Delete: You have the right to request that we delete your personal information that we have collected from you.
  • Right to Opt-Out: You have the right to opt-out of the sale of your personal information. We do not sell your personal information to third parties.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your rights under the CCPA.

To exercise any of these rights, please contact us using the information provided below.

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at contact@empovia.co