Behind The Scenes With Melinda Briana Epler With Ritu Bhasin

In Episode 54, Ritu Bhasin, Founder & President of bhasin consulting inc. and author of The Authenticity Principle, joins in discussion with Melinda Briana Epler — the human behind Leading With Empathy & Allyship, CEO of Change Catalyst, and new author of How to Be an Ally. We flip the script: Ritu hosts this episode in an intimate interview with Melinda as her new book launches! They explore Melinda’s journey to allyship, the process of writing How to Be an Ally, and why allyship matters. 

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One or two people in a company doing diversity, equity, and inclusion work cannot change it. It takes a critical mass of people working together. We are part of our company cultures, and if we don’t change ourselves, individually, and how we interact with each other, it’s really fundamentally not going to change very much. I realized pretty early on in the diversity, equity, and inclusion work that it is essential to have allies throughout our workplaces to really create that change and create that transformation.
Headshot of Ritu Bhasin, a Punjabi Indian-Canadian woman with long, black hair and a black and white floral dress.
Guest Speaker

Ritu Bhasin

President of bhasin consulting inc. & Author of The Authenticity Principle
(She/Her)

Ritu Bhasin, LL.B. MBA, President of bhasin consulting inc., is an award-winning speaker, author, and expert in diversity and inclusion, women’s advancement, and authentic leadership. Her Amazon bestselling book, The Authenticity Principle: Resist Conformity, Embrace Differences, and Transform How You Live, Work, and Lead, was released in Fall 2017.

Learn more about the host and creator of Leading With Empathy & Allyship, Melinda Briana Epler.

Transcript

RITU: Hi, everyone. I am Ritu Bhasin, she/her/hers, President and Founder of bhasin consulting inc. based in Toronto, Canada. We are committed to helping to build authentic, inclusive, and empower workplaces. 

Welcome to Leading With Empathy & Allyship! Today is a very special episode of Leading With Empathy & Allyship. It is episode number 54, which we are calling “Behind the Scenes with Melinda Briana Epler.” Melinda is actually the host of Leading With Empathy & Allyship – but today she is a guest. 

That’s because it’s the launch of Melinda’s new book, which I am holding in my hand: How to Be an Ally. A beautiful shiny book, bright orange in color. A terracotta orange that I am in love with.

We are going to spend all our time on this podcast talking to Melinda about her new book, the journey of writing her book, about the concept of allyship, and so much more, and also learning about Melinda on a personal note. 

I am so excited about this. Melinda, it’s your special day. How are you doing today? 

MELINDA: Hi, I am great. So good to see you. I am so excited that I am not hosting today. [Laughter] And that you are here. I appreciate you deeply for this. 

RITU: Aw. Bless. 

MELINDA: And I literally just got flowers – so amazing. Just before we started, like two minutes before we started the webinar. I am excited. Last night, I got an email from Amazon at 12:00 midnight that said my Kindle was ready, and so I downloaded it on my iPad and it was so cool to look at it!

RITU: Well, you are glowing. You look beautiful. You are just absolutely glowing. It is so nice to see you on your special day. 

A bit about Melinda for those that don’t know about her, although I would find that hard to believe. Melinda is a TED speaker, a DEI expert, a global speaker, storyteller, advocate for change and a visionary, and now, officially, hello, an author! Very exciting. 

I wanted to tell you, though, a bit about our story and meeting for those of you joining us today and listening in. It is a special story from the perspective of how we cross paths with so many people in our lives, but it is fascinating when we come together and gel and connect. I am a yoga teacher and practitioner. I think often about how yoga runs in my blood as someone whose parents were born and raised in India. I am also a DEI professional. 

Many years ago, maybe 2015 if not earlier, I was at a mindfulness conference. It would have been at least 6 – 7 years ago because this is back when we were not talking about DEI often. I see on the program they had a panel about inclusion. I thought oh, my goodness, this never happens at a mindfulness yoga conference so I am going to go! 

Melinda was one of the panelist and speakers. I remember being enthralled by her comments and went up to her and fangirled, and I was like, I would love to keep in touch with you. Here is what is striking: we did keep in touch. When I would come to San Francisco to speak, we would have gluten-free lunches together. Very healthy gluten-free. You will hear more about Melinda and her healthiness. We kept in touch and connected, and never did I think I would be in a place where I would be joining you for your podcast and asking you questions about your book. I think it is a beautiful story. 

You know, I think for me, when I was thinking about today and doing this, I thought you meet people from all over the world because you are a storyteller and someone who literally touches the world. I am wondering, what draws you to people? What causes you to want to learn about them and hear their stories? 

MELINDA: Oh, wow. I love it. Well, I’m going to get to that in a circuitous way. I have been focused on storytelling as a documentary filmmaker for 10 years, and then on storytelling to create social change ever since. I do believe in the power of stories; stories have the power to change the world, no question in my mind. And I also believe that the power of stories in that interconnectivity, the power of 1:1 stories, to really build empathy and compassion for each other. So I am a naturally curious person about cultures. Studied cultural anthropology, so it is in my blood to some degree. Yeah. I enjoy talking to people about deep things and about who they are and their authentic selves. 

RITU: I love that. Of course, so much of what you said already speaks to the pillars of allyship and we will talk more about that. 

Speaking of stories, today is all about hearing your stories, and so that’s what we are going to do. Why don’t we first kickoff, Melinda, by talking to you about your story. I know you have done like, let’s see, 53 podcast episodes now and you are collecting and hearing everyone else’s stories. We have heard quite a bit about your professional and some personal stories in your book and in other podcasts. Why don’t you tell us a little bit about your story? Where did you grow up? Tell us about your life path, your journey to get you to where you are today. 

MELINDA: Yeah. Awesome. So I was born in San Francisco, California. Grew up in Oakland. And then moved from Oakland to Seattle, South Seattle. 

Both Oakland and South Seattle were, at the time, very diverse places and so I had lots of diverse friends and just didn’t think anything of it. Looking back now I feel a lot of privilege because a lot of White people do not experience that. 

That curiosity, and also just being around people who are different from you, is a normal thing for me. I think for a lot of people that is a barrier because they just haven’t experienced that. 

I always kind of felt like I wanted to make a difference in the world. Really change the world in some large way. When I was, I don’t know, in middle school I was like, I am going to be a surgeon and I am going to save people. 

And then when I was in high school during the Cold War I developed recurring nightmares of a nuclear attack. I created a sister school in the USSR—it is Uzbekistan but at the time was part of the USSR—and we did an exchange. As kids we went to the USSR in the middle of the Cold War to build peace and that shaped me. I did a lot of traveling as a kid, my family also traveled a lot, that shaped me quite a bit. 

When I got to college, I sampled lots of things from environmental studies, to gender studies, to comparative literature, and ended up with cultural anthropology because I wanted to know how cultures work and how individuals create change within those cultures. In the last semester of college, I needed to take an elective and took a drawing class and found I was good at it. I went to New York, went to art school, and then went to graduate school in art for a while. And used art as a way of creating change: storytelling to create change. 

And then, I kind of moved into film as a kind of broadening of the audience more than anything in terms of social impact. So I worked in the film industry. Worked on lots of documentaries around women’s rights in Turkey – and the rights are still very much changing – and HIV/AIDS crisis, and worked on mainstream stuff like The West Wing. 

I eventually found myself with my health deteriorating quite a bit because, in LA, it was very smoggy and the norm in the film industry is to work 12-hour days, 7 days a week, and I was doing a lot of editing – so sitting for 12 hours a day, 6-7 days a week. And also trying to create change in an industry that is really hard to create change in. I found myself fighting to make sure that change happened. 

So I took a break, went to northern California and wine country and lived off the land for a year to reset physically. From there became a consultant working with mission-driven brands, working with large Fortune 500 companies to use storytelling to create social and environmental change, and ended up as an executive in a non-inclusive environment. And that’s where my book picks up, and where my TED Talk picks up.  

RITU: Yes. 

MELINDA: That’s my story. 

RITU: And here we are. Thank you so much for sharing your story. You go into pieces of your story in your book as well, which is really illuminating as it relates to your journey with allyship, but also being really instructive for others about how our life stories, our journeys that we are on, directly push us into the role of allyship or give us a platform for becoming an ally – but we may not take the leap and step into that role. 

I’m wondering – allyship for you has been an anchor. In all of what you described, I can see the theme or feel the theme of allyship there. It is an anchor in your life. You have done a podcast on it, devoted an entire podcast on it, your TED Talk is on it, you have now written a book about it. I am wondering what it is from your life experiences, your childhood upbringing, from California to Chicago, to the international development work you have done, working in exclusionary environments, what is it about your story, upbringing and life experiences that push you to make allyship your anchor? 

MELINDA: Hmm. Well, I think it was really when I started doing diversity, equity, and inclusion work full-time and working with companies, working with individuals to create change in those companies and realizing that it is not enough. That 1-2 people in a company doing diversity, equity, and inclusion work cannot change it. It takes a critical mass of people working together. We are part of our company cultures and if we don’t change ourselves, individually, and how we interact with each other, it is not really fundamentally not going to change very much. 

I realized pretty early on in the diversity, equity, and inclusion work that it is essential to have allies throughout our workplaces to really create that change and create that transformation. And I think that the thread is actually, yes, allyship, but it is also empathy. 

Allyship is empathy in action. It is really that that’s what changes the world. When we have more empathy for each other and take action on it. The root of our largest issues today is a lack of empathy for each other from climate change and environmental justice to workplace disparity to the wealth/health gap discrimination throughout our systems and institutions. 

RITU: I think this is probably why you and I became connected and we gelled – because of our deep commitment to empathy, compassion, and seeing the humanity in everything. We will come back to that. I know it is a big part of your story and directly ties to allyship. 

Let’s talk about your book. I am going to pick up your book. I have it in my hands. I mentioned this already. Why don’t we start with this? The beautiful orange, this terracotta orange. What made you go with this beautiful shade of orange? 

MELINDA: That was actually my publisher, McGraw-Hill. They sent me a version that was a little different. The only thing I changed is it was a darker orange, and the black on the orange wasn’t accessible, so I asked them to tweak it to make that contrast a little deeper so it could be more accessible for people who have Low Vision, and also for people who are color blind as well.

RITU: Validation for how applying an inclusive lens wins on so many levels. I am all about that. OK. What led you to want to write a book about allyship? What led you to want to write a book? I have done it myself and it is no easy feat. I will bless you. 

On the screen right now, Melinda is holding up her book and I am holding up my book and I am doing the same. This is a cheesy nerdy moment. Nerd alert!  Blessed and thank you for that. What led you to think I am going to write a book and why write the book on allyship? 

MELINDA: I think I want to kind of take it a step back to why I did a TED Talk on allyship, actually, because that started it. I don’t think I have said this on the show before, the process of getting a TED Talk is, you know, it’s not simple. 

RITU: No. 

MELINDA: The TED curator saw one of my first talks in 2010 or something. It was a long time ago. He liked it and kept following me from there. 

Years later, when he became a TED curator, he looked for an opportunity to bring me in. He had an opportunity and reached out and said, “I want you to come in and do a TED Talk,” and that opportunity fell through. The next year another opportunity came up and he reached out and said, “here it is.” They asked me to do a TED Talk about a different topic entirely. They were like, this is the on- time platform to reach potentially a lot of people and I want to make sure it really matters. 

I was thinking: allyship was a fairly new concept at the time. The concept has been around for a while, but not as ubiquitous. It is kind of this intangible concept and I want to make it tangible and actionable. That’s how the TED Talk came about. 

RITU: You had an ally. Beautiful, and highlights the concept. 

MELINDA: Speaking about authenticity, it is about being in tune with what’s important to you and making sure you are advocating. I had to do that throughout TED and throughout publishing the book. Making sure you get your own authentic voice in there. 

RITU: You did the TED Talk and it clearly would have opened up so many different doors in terms of sharing more and more about allyship, because in just under 10 minutes you talk so much about some really important concepts. I am referring to Melinda’s TED Talk that people must have said I want more. Give me more. Is that ultimately what led you to be in a place to say I am going to put this in a book? 

MELINDA: Yeah. Actually, yes. And because you can get concepts in there but there is a lot of deeper stuff. I was starting to do training around allyship as well realizing that people really do need to go deeper and learn more and that there is a lack of understanding, a lack of skills building, and then also, a fear that a lot of people have where they kind of get stuck in learning and don’t take action. I wanted to, you know, deepen the actions that people can take and also deepen the learning and deepen the action. 

I will also say another ally stepped up a couple months after my TED Talk. My TED Talk ended up in the first 24 days hitting a million views. 

RITU: Which is amazing. Good for you. 

MELINDA: I had no idea that was going to happen. So, it got a lot of exposure. A literary agent reached out to me a couple months later and said, “saw your TED Talk, I think you should write a book. Are you thinking about writing a book because you should, and I want to represent you?” I interviewed other agents but came back to him just because he really got it.

RITU: He understood. He saw you. 

MELINDA: I also thought it would be good to work with a White man because, you know, a White man who believed in me because I think that input was going to be important. I thought that input would be important. 

RITU: Writing a book is no easy feat. For you, what was the hardest part? 

MELINDA: Getting out of my own way. 

RITU: Melinda, I think you dropped a really important bomb. I got a thought bomb and I am like, I would like to flush that out. So many people want to write books and they are afraid and don’t do it.  

MELINDA: It is that fear. 

RITU: This is an allyship moment for you to them. Can you tell us a little about what you mean by being in your own way? 

MELINDA: A lot of us have internalized oppression from our lived experiences over the years. I certainly do in lots of different ways. I am still working through that; therapist, executive coach    all of it to work through that. 

I am not sure if the TED Talk or the book were the hardest things. The book took longer so maybe ultimately but both of them called up so much of my Impostor Syndrome, so much of my fear of putting things out there that might not be perfect, and I had to get over that, get through that, get past that. Maybe not totally over it but past it enough so that I could, you know, make it happen. 

When you have that fear response, and I will say during the pandemic, there were whole multiple levels of fear during the pandemic and I learned that hey, when that happens, when fear happens, when depression happens and anxiety happens, it is harder to be creative. So I really struggled. 

After I created the proposal over a year, then Mark put it out there in the world and within a week I had multiple offers and then signed, you know, in one month. Not signed but had a handshake in that one month and then the pandemic happened. 

It took six months to actually sign the contract. I was not ready to write a book when business was pivoting, when the world was hurting, and in so many ways hurting this year and last year. 

All these things. All these things played a role in waiting until the last minute to write it. I got to maybe July of last year and realized I needed to push back my deadline and pushed it back five weeks and just did a marathon of writing to make it happen over about three and a half/four months. 

RITU: Good for you. Here we are. 

MELINDA: And in some ways I would say if you want to write a book, do it, but you have to make the time for yourself to do it. 

RITU: Yes. 

MELINDA: I found I couldn’t sit at my desk all day every day at work and then do the same on the weekends and nights writing. I had to go outside of that, whether that was out in the wilderness or that was, you know, just out in somewhere green. I wrote most of my book outside. [Laughter] And so wherever gets that creative juice flowing for you do it and make it happen and make that space for you. 

RITU: I know, Melinda and I are Instagram friends. We are real friends and friends on Instagram which makes us actually real friends. I am always checking Melinda’s Instagram stories and I know from being your friend that on weekends when you were writing, you would be in beautiful environments, and I was thinking what a beautiful space. It is hard to be creative on command. I know this from writing my own book, The Authenticity Principle, but when you are in beautiful spaces it can be inspiring. It is so great you did that. 

Another question I have for you is I found when I wrote my own book, The Authenticity Principle, I didn’t expect it would change my life as much as it did. How has writing How to Be an Ally changed your life? 

MELINDA: Well, I think because I had to dive deep into what’s holding myself back, that has made a big difference. I would say I was writing a book and covering pieces of my identity. I am bi and it never occurred to say much about that or put it out there. I wrote it in the book, and I was like, that’s kind of big. I haven’t written it down before. 

RITU: Can we have a personal moment for the billions of people who will be listening one day? I didn’t know that about you until I read your book and I am your friend. I was reading the book and I was like oh, I didn’t know that. Fascinating. 

MELINDA: Well, I think it is one of the issues, not issues but complexities about being bi is people assume. If you are in a relationship with a woman, people assume you are lesbian. If you are in a relationship with a man, people assume that you are straight.

RITU: That’s what I assumed. 

MELINDA: That is one of the issues. Without putting it out there, nobody knows. I sort of realized I feel like I have a responsibility to do that so I will be talking more about that in the future too. That’s one. Working through all the anxiety and fear around it has helped me to get to a place where I could write.

Also, this has gotten me further and really embracing who I am and I took and do consider myself a writer, but I took a long break from writing. Years. Years of not really writing very much. 

RITU: I have said this to you before and I am not blowing sunshine for the sake of it. As a DEI practitioner and someone who reads a lot of DEI content, I thought your book was excellent. I was struck by how practical it was, and how much data is in there. 

In your allyship report as well. We linked to Melinda’s allyship talk and there is an excellent allyship report filled with data we can link to that talks about the data you have collected in the workplace. Your book is practical, it is data driven, it is filled with stories, it is very personal and practical. All of it. 

I am so glad you have written this book. At a time when you mentioned this earlier, the concept of allyship has been around for many years – but a rightful spotlight was shown upon it last year after the murder of George Floyd, and other Black Americans in particular, and there is so much more being said about allyship. 

Your whole podcast is dedicated to allyship, so I am not going to get into core concepts. You have 53 other episodes you can listen to, including one with me, where I talk about authenticity and allyship and more. 

What I want to do is talk to you about some of the things that perhaps have not been explored in other podcasts. We are coming behind the scenes with you, Melinda, and sharing. 

First of all, reading the State of Allyship Report, I can’t help but wonder – and I say this as someone who deeply cares about empathy and compassion and vulnerability – if some of the attributes connected to allyship that the report and you discuss feel ‘hippie dippy’ for corporate leaders. 

For those who understand why empathy, vulnerability, authenticity and compassion are important, for those that get it, we see the direct line between leadership and wellness. We get it. 

For a lot of left-brained, highly analytical, hardcore corporate leaders, this feels like soft, squishy, ‘hippie dippy’ stuff. How can we bring hardcore corporate leaders who are like, ‘this is too squishy,” onside? 

MELINDA: I would say that the ‘hippie dippy’ stuff as you call it is what changes hearts and minds, ultimately. So creating a space for those hardcore leaders to be, you know, where they can explore the squishier stuff is the key, honestly. 

What we have learned in our report and research is that most people learn about the need for allyship through a 1:1 story, whether that is the top learning from their colleagues or friends, right? That means all of us, unfortunately, because it can be traumatic – but we need to tell our stories to help create that change. Your colleagues, friends, partners, you know, whether that is your significant other, or that is a work partner. That, you know, that’s the empathy and building that empathy. Yeah. 

I think there’s a few things. One is: we need to create those safe spaces to have those conversations for those leaders to be vulnerable, authentic, and explore and build empathy for each other, for the people that work for them and with them. 

And then the other part is the accountability piece. The understanding of what needs to happen and the accountability piece. That is less squishy – collecting data and analyzing data, and seeing what’s happening in our company, and seeing you have high turnover rates for women, for people with underrepresented identities across the board, seeing your Black population is very unhappy and feels unsafe in your workplace and then, you know, once you collect that data you know you need to do something to create change. That’s really doing some strategic planning and taking action, looking at the data; what does the data say you need to do?

It is a combination of both. I do a lot of leadership training, and a lot of leadership coaching, and most leaders start with this barrier of ‘I don’t know what to do. This is beyond what I can do. I am focused on this business.’ But their business is not where people are motivated to create change. It is the inner personal stuff. We need to get them to the place of finding motivation, finding the connections, building that empathy and that takes training, workshops, safe conversations, and 1:1 coaching often to go deep over time as well. 

RITU: Yeah. Well, your report, the State of Allyship Report, does a really good job of connecting the dot between allyship, experiences – like the humanity behind lived experiences in the workplace – and then makes a business case for why it is that leaders actually tune into that ‘hippie dippy’ stuff. I am using air quotes to refer to it because it is everything!

I want to talk to you about mindfulness in a moment as it relates to your story and journey; but one thing that struck me, and there’s a few things you already said, is that you have really stepped up as a White person in taking an active role in the context of antiracism. So interrupting racism. 

I am wondering, how is it for you, over the last year or so, in the thick of this racial justice movement, how has it been for you as a very vocal visible advocate for allyship to be an ally as a White person in this moment? 

MELINDA: Yeah. I will say that I think about it a lot. I really make sure that I am approaching anti-racist allyship deliberately, authentically, and also intersectionally.

RITU: Right. Yes. 

MELINDA: I spend a lot of time thinking and checking in with myself, checking in with any biases I still have. And then I have a power and a platform to really make a difference. So I use that opportunity to push people to change. I will also say that last year we had so many companies and individuals reaching out to us wanting to do antiracism training and I just decided I am not going to do explicitly antiracism training. I am going to refer them to colleagues who have that lived experience of racism, because I think that’s important. There are so many folks that do that work amazingly and so I don’t take that work. I refer people. 

Having said that, I also embed antiracism into all of my work and it’s a core piece, whether it is inclusive leadership training, or empathy and allyship training, or it is my executive coaching. I am really embedding that into everything. 

I think the other piece I have learned is my own self exploration is important too as a White person. I worked hard to put some of these instances in my book: different areas of learning experiences, like when I graduated from college and still thought we were in a post-racial world and didn’t think systemic racism existed. So there was an ‘aha moment’ for me there in my first year of college where I listened to my fellow students and kind of ‘ah, whoa, wait. What is happening? Why did I grow up that way and what can I do about it so the next generation doesn’t grow up that way and what can I do from here to change things and to make it better and to help the collective healing that needs to happen?’

 

RITU: Sure. You are referring to your personal experiences from childhood. You are in an interracial, romantic relationship and I am wondering how that helps to inform your experiences with allyship in the context of antiracism work? 

MELINDA: Oh, it’s amazing. Sad in some ways because I have learned so, so much – but I will say that Wayne and I are doing diversity, equity, and inclusion work together. He is also my business partner. 

RITU: I know this because I am a friend and follow you on Instagram. Could you just give us a little background about Wayne’s culture? Racial culture? 

MELINDA: Sure. Wayne is a Black man. 

RITU: A very important detail we should share. 

MELINDA: Wayne is a Black man. We actually met when I was an executive and then once I kind of had that horrible experience and wanted to do something about it, kind of systemically, Wayne has been working on diversity, equity, and inclusion for a long time and we decided to come together and change the tech industry. 

While doing that, and continuing to explore our own relationship, and navigate the world as an interracial couple, I have learned so much. I have learned a lot about his own lived experiences daily. I see it with my own eyes. 

As an interracial couple, I think it was maybe our second year of dating, we went to Paris together. We were a few days in. We stopped and were eating dinner and I was like something is different. I didn’t realize it when we lived in San Francisco until we were outside of San Francisco in Paris, that in Paris people are just treating us like any couple. It is different. There is resistance still here in the United States. It is really subtle.

I had a big ‘aha moment’ in college where a friend of mine moved from Seattle – she is Black – and moved from Seattle to Atlanta. What she said was that it is refreshing in Atlanta because at least you know that people are racist and that’s overt, and not the underlying little racism that you experience when you just don’t know. 

RITU: The racial microinequities. 

MELINDA: That’s right. On the surface level, a lot of people aren’t racist, but when you go deeper and get those little microaggressions that you can’t articulate all over. 

In the South, people stare at us as an interracial couple. It is clear and overt. In San Francisco it is less so. Little things, like people will sometimes will only talk to me and won’t talk to Wayne. Sometimes they will only talk to Wayne as a man and won’t talk to me, whether that’s in a business setting or that is at a restaurant. 

The other thing that we have noticed is that a lot of people touch Wayne. A lot of White women especially touch Wayne. I think it is a combination of ‘I am trying to get over my racism,’ right here in some ways a kind of discomfort. Maybe we will call it discomfort with the underlying tone of racism in it. 

And there is also a kind of trying to build connections with people that you don’t regularly experience connections with, I think is the other piece of it. But, you know. We have had many conversations, dinner conversations, breakfast conversations about how I navigate the world as a woman, how Wayne navigates the world as a Black man, and it is so powerful. I have learned so much more as a result and also been incredibly disappointed with the world in so many ways. Wanting to take more action as a result. 

RITU: It goes back to something you were talking about earlier, like when we are moved by stories and people’s experience – either hearing about them or seeing them firsthand and being part of them – this is what drives hardcore corporate leaders to pay more attention and to be driven to change. And certainly it sounds like your relationship with Wayne has provided you with the front row seat to lived experiences. 

In a moment, we are going to dig deeper into your personal background and stories before we start to wind down. One question for you in the context of allyship and antiracism – which I am deeply passionate about and which is why I am focusing on my questions there – I often get asked in my allyship sessions about white saviorism. For White people who want to serve as allies, the fear that’s held around overstepping the line and moving into the territory of White saviorism. 

How can White people who want to serve as allies know the difference between allyship and being a savior? And sometimes I wonder: is that belief just an affirmation of racism because it becomes a reason or justifiable reason for why not to act? I would love to hear your thoughts. 

MELINDA: Yeah, I think and there was an instance and I will not say his name because it has been dealt with in the world. There was a man in the tech industry back in, I think, 2016/2017, that I think called himself an ally and certainly saw himself as an ally, and wrote a book on women in tech and it was interviews with women and so it was arguably their own stories in that book and then he started speaking about women in tech and using his platform to talk about the experience of women in tech. 

RITU: Right. 

MELINDA: And became a go-to person for men to put on stage to talk about women’s lived experiences in tech and made a name for himself. Enough women said that is not OK because you are taking the space on that stage from us to tell our own experiences. I will say that was definitely cancel culture that completely brought him down, and he has done something completely different from there on, so I think there is a problem with cancel culture in that I don’t know he is an ally because he was taken down so hard. There could have been a different way of learning perhaps. I don’t know if he would have been open to that. That is an instance of not white saviorism but saviorism and stepping into a role of speaking for rather than, you know, elevating the voices of people with lived experiences. 

So I would say that for a lot of people, a lot of leaders, they struggle with, you know, what’s in it for me as an ally. We even had asked people in our research what their biggest barrier is to allyship and there were lots of people that were like there is nothing in it for me. 

There is something for everybody in the long run. It makes our cultures better. It makes everybody more authentic, which means they are more innovative and our teams are more innovative and our company is more innovative so there is a lot in it for all of us but individually don’t look for those rewards. 

RITU: Right. Right. Yes. 

MELINDA: That’s a long way to say it’s not charity. Allyship is not charity. Allyship is not like stepping in and helping people and you know rise. Yes, it is helping people rise – but it is not about their defects. 

RITU: Not about fixing them. It is not about fixing the person but it is about fixing the system. I often say people are not broken, it’s the system that’s broken. I am so with you on that. There are so many nuggets on how to effectively be an ally in your book, so I will leave your book as a fantastic, fabulous resource for people after today. 

As we start to slowly wind down, and I will turn the floor back to you to officially wind down, before we wrap up, let’s spend a little bit more time on Melinda. I mentioned this earlier. I talked about how I first met you at a mindfulness conference. You are very open about your commitment to mindfulness and yoga and you have fabulous yoga arms. You and Michelle Obama: love! Great compliment to be put next to Michelle Obama and her arms. I am all about it. 

Can you tell us about the impact of yoga on your journey of being an ally? The impactful of mindfulness and being an ally and the work you do in this space? 

MELINDA: I think it also delves into authenticity. Mindfulness, because it has helped me so much to better understand myself and really get to know myself and I do believe that is a key piece of being a good ally: knowing myself, checking in with my own experiences, and that is a piece of it. I started meditating in 2010, 2011. Really meditating pretty much every day in 2012. I meditate every single day. I do yoga multiple times a week. It is that combination that’s the beauty of it. The asana to get the body flowing so you can be healthy so you can sit. 

RITU: Yes, the union. 

MELINDA: Especially when doing diversity, equity, and inclusion work that can be toxic and you need to move that through your body and mind. Meditation has helped me kind of slowly remove the layers of trauma and also Impostor Syndrome – also anxiety, also depression – and really find out where they are living in that body and move through them. I will say after meditating and doing yoga for a couple of years, suddenly, I had no chronic back pain. I had chronic back pain for years. It has been gone since. 

RITU: Me too, by the way. It is not just I am a Brown girl that got me into yoga. It was the back pain. 

MELINDA: There are lots of other chronic health problems that aren’t as bad as a result. I think it is that trauma that lives in your body. I will say also one thing is that when I was an executive, and I realized I was in a toxic environment, and the company was not ready to focus on diversity, equity, and inclusion or even talk about it, even like talk about the fact that people were being treated differently because of their identity because women had high turnover rates and underrepresented minority populations and Black people in that case. 

They were not ready to talk about it. What else could we do? Worked on emotional intelligence with the leadership team and developed a mindfulness program to kind of build those empathy skills and eventually open people up more to seeing each other’s world. 

RITU: I think you connected the dots: how being inclusive, empathetic, and compassionate go hand-in-hand. We are almost out of time. 

The last thing I want to do is something that’s inspired by listening to Brené Brown’s podcast, the Unlocking Us series. She does rapid fire questions at the end of the podcast. I am going to ask you a few questions quickly and you are supposed to just give your automatic answer and first thing that leaps in your head and I will not question it. Intuitively what comes to you. This is getting to know Melinda behind the scenes, everyone. So good. OK. What’s your favorite guilty pleasure? 

MELINDA: Well hm. I don’t know the answer to that question but I will say last night I had salad and ice cream for dinner. 

RITU: Perfect. Sounds good. Cats, dogs or another animal? 

MELINDA: All of the above. 

RITU: Because you love nature and the whole animal world. The best place you have been to in the world? 

MELINDA: I love a lot of different places for a lot of different reasons, but I will say writing the first couple of chapters in my book in Bali in the same town where Barack Obama wrote his book. In this beautiful place. It was both nurturing and just, yeah, I will never forget that. 

RITU: And I can imagine why that would be idyllic. Last question. You could have dinner with any person living or dead, who would it be? 

MELINDA: Nelson Mandela. 

RITU: What a beautiful place to stop and end. So, first of all, I just on a personal note wanted to say thank you. Thank you to everyone joining us today. Such a pleasure, honor, blessing to have you here with us. Melinda, from me to you, thank you for inviting me to be part of this important special date and part of your journey. It is such a gift and a blessing to be able to be part of this story of yours. I am so grateful. Thank you. 

Now I am going to turn the floor back to you and to wind down episode number 54, “Behind the Scenes with Melinda Briana Epler.” 

MELINDA: Thank you so much, Ritu, my dear friend. Appreciate you and our friendship, and the allyship and the transformational change that you create in this world. 

So, just a quick wrap. Join us tonight. Ritu is going to be emceeing my launch party and a part of the discussion. Please join us tonight in celebration. We will be joined by Rachel Williams and Tiffany Yu and my greatest ally and partner and husband, Wayne Sutton, as well. 

I will ask that if and when you do purchase the book, if you would consider giving it a review on Amazon, on Goodreads or wherever you purchase it. That would mean a lot and it would definitely help spread the word and bring in more readership which I think will make a big difference in our workplaces and our world. 

See you tonight, and see you next week where we will talk with Cynthia Overton and “The Power of Storytelling to Create Change.” Thank you, all. Appreciate you. Thank you, Ritu, again. 

RITU: Thank you so much, Melinda. Thank you, everyone. Be well, be safe, be whole. Bye.

Empovia logo
Privacy Overview

Privacy Policy

Last updated: April 25, 2023
Effective as of April 25, 2023

Introduction

Empovia is committed to protecting your privacy. This Privacy Policy applies to www.empovia.co website (the “Service”) operated by Empovia (“us”, “we”, or “our”) and governs data collection and usage at all Empovia sites and services; it does not apply to other online or offline sites, products or services. Empovia is a general audience website intended for users of all ages. The personal information of all users is collected, used, and disclosed as described in this Statement of Privacy. This Privacy Policy describes how we collect, use, and disclose your personal information in compliance with the California Consumer Privacy Act of 2018 (“CCPA”).

Please read our Terms of Service before accessing our Services. To the extent permitted under the applicable law, by accepting the Terms of Service, you agree with our privacy practices as described in this Policy. If you cannot agree with this Policy, Terms of Service, or other policies, please do not access or use our Services.

We may modify this Policy at any time, and non-material changes may apply to any Personal Information we already hold about you, as well as any new Personal Information collected after the Policy is modified. If we make changes, we will notify you by revising the date at the top of this Policy. We will provide you with advanced notice by email or telephone number, which we have on file, or through a notice on our website if we make any material changes to how we collect, use, or disclose your Personal Information or that impact your rights under this Policy. The such material change will not apply retroactively to any Personal Information we already hold about you. If you continue to access or use our Services after receiving the notice of changes, you acknowledge your acceptance of the updated Policy.

In addition, we may provide you with real-time disclosures or additional information about the Personal Information handling practices of specific parts of our Services. Such notices may supplement this Policy or provide you with additional choices about how we process your Personal Information.

Who We Are

Our website address is: https://empovia.co

Collection of Your Personal Information

The personal information we collect about you may include:

  • Identifiers such as your name, postal address, email address, and phone number;
  • Commercial information, such as products or services you purchase from us;
  • Internet or other electronic network activity information, such as your browsing history, search history, and information regarding your interaction with our website;
  • Geolocation data, such as your location;
  • Audio, electronic, visual, thermal, olfactory, or similar information, such as call recordings;
  • Products you’ve viewed: we’ll use this to, for example, show you products you’ve recently viewed
  • Location, IP address, and browser type: we’ll use this for purposes like estimating taxes and shipping
  • Shipping address: we’ll ask you to enter this so we can, for instance, estimate shipping before you place an order and send you the order,
  • Professional or employment-related information, if you apply for a job with us; and
  • Inferences drawn from any of the information listed above to create a profile about you reflecting your preferences, characteristics, behavior, and attitudes.

We collect this personal information directly from you, as well as automatically through our website and third-party service providers. We may also obtain personal information from other sources, including publicly available databases and our business partners.

We may use your personal information for the following purposes:

  • To fulfill your requests for products and services;
  • To communicate with you about your orders, purchases, and account information;
  • To personalize your experience on our website;
  • To conduct research and analyze usage trends;
  • To comply with legal obligations and respond to lawful requests;
  • To protect our rights, interests, and property; and
  • To recruit and evaluate job applicants.

We also collect information about you during the checkout process at our store. We also use cookies to keep track of cart contents while you’re browsing our site. View our Cookie Policy below.

When you purchase from us, we’ll ask you to provide information including your name, billing address, shipping address, email address, phone number, credit card/payment details, and optional account information like username and password. We’ll use this information for purposes such as to:

  • Send you information about your account and order
  • Create your account for our LMS
  • Respond to your requests, including refunds and complaints
  • Process payments and prevent fraud
  • Set up your account for our store
  • Comply with any legal obligations we have, such as calculating taxes
  • Improve our store offerings
  • Send you marketing messages, if you choose to receive them
  • If you create an account, we will store your name, address, email, and phone number, which will be used to populate the checkout for future orders.

When using our LMS, we store course progress, including completion status, quiz scores, assignments and/or essay submissions (if applicable). We will also store comments on courses, lessons, topics, assignments, and essays if you choose to leave them.

For the purposes of processing recurring subscription payments, we store the customer’s name, billing address, shipping address, email address, phone number, and credit card/payment details. Members of our team have access to the information you provide us. For example, both Administrators and Group Leaders can access Order information such as your enrolled courses, course progress, and username/email address. Any additional information added to your WordPress User Profile can also be visible to the administrator(s).

When shopping, we keep a record of your email and the cart contents for up to 30 days on our server. This record is kept to repopulate the contents of your cart if you switch devices or needed to come back another day. Read the Mailchimp Privacy Policy here.

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Use of Cookies

Cookies are small text files that are placed on your device (e.g., computer, smartphone, or tablet) when you access our website. Cookies are used to help us enhance your user experience and to provide certain functionalities on our website. Some cookies may also collect information about your browsing behavior or usage patterns.

We use the following types of cookies on our website:

  • Strictly Necessary Cookies: These cookies are essential for the functioning of our website and cannot be turned off in our systems. They are usually set in response to your actions, such as logging in or filling out forms. You can set your browser to block these cookies, but some parts of the website may not work as a result.
  • Analytics Cookies: These cookies collect information about how visitors use our website, such as which pages are visited most often, how visitors navigate between pages, and whether they receive error messages. We use this information to improve the performance and design of our website.
  • Functional Cookies: These cookies enable our website to provide enhanced functionality and personalization, such as remembering your language preferences or login information.
  • Advertising Cookies: These cookies are used to deliver advertisements that are relevant to your interests. They may also be used to limit the number of times you see an advertisement and to measure the effectiveness of advertising campaigns.

We may use third-party cookies on our website for the following purposes:

  • Analytics and Performance: We use Google Analytics to collect information about how visitors use our website. Google Analytics uses cookies to collect information about your visit to our website, including your IP address, browser type, and referral source. We use this information to improve the performance and design of our website.
  • Advertising: We may use third-party advertising networks to serve advertisements on our website. These networks may use cookies to collect information about your browsing behavior and interests, and to deliver advertisements that are tailored to your interests.

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

You can control cookies by adjusting the settings on your browser. Most browsers allow you to block or delete cookies, or to set preferences for certain types of cookies. However, if you block or delete cookies, some parts of our website may not work properly.

We may update this Cookie Policy from time to time in response to changes in applicable laws or our use of cookies. We will notify you of any material changes to this Cookie Policy by posting the revised policy on our website or by other means. We encourage you to periodically review this Cookie Policy to stay informed about our use of cookies.

Embedded Content from Other Websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who We Share Your Data With

We may share your personal information with our service providers, who help us operate our business and provide products and services to you. We may also share your personal information with third parties for other business purposes, including marketing and advertising and automated spam detection service.

We accept payments through Visa, Mastercard, American Express, PayPal, Bancontact, EPS, Apple Pay, Google Pay, and Stripe. When processing payments, some of your data will be passed to them, including information required to process or support the payment, such as the purchase total and billing information.

Please see the following for more detailed information:

If you request a password reset, your IP address will be included in the reset email.

How Long We Retain Your Data

We generally store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. For example, we will store order information for 5 years for tax and accounting purposes. This includes your name, email address, and billing and shipping addresses.

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

Your Rights Under the CCPA

Under the CCPA, you have the following rights:

  • Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which we collected your personal information, the purposes for which we collected your personal information, and the categories of third parties with whom we shared your personal information.
  • Right to Delete: You have the right to request that we delete your personal information that we have collected from you.
  • Right to Opt-Out: You have the right to opt-out of the sale of your personal information. We do not sell your personal information to third parties.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your rights under the CCPA.

To exercise any of these rights, please contact us using the information provided below.

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at contact@empovia.co