Kat Gordon has been called the “triple threat” of an entrepreneur, ad woman + marketing to women expert and was named one of “30 Most Creative Women in Advertising” by BusinessInsider in 2016, Visionary of the Year from Advertising Age in 2018, and one of “Forty Over 40” women disrupting the world in 2014.

She is the visionary behind The 3% Movement. Started as a passion project to spotlight a huge business opportunity in advertising — the lack of female creative leadership and its impact on connecting with an overwhelmingly female marketplace — the 3% Movement has grown exponentially since its 2012 launch: hosting events in 17 cities globally, and offering consulting and certification programs that amplify creative cultures. In that time, the number of female creative directors in the U.S. has risen from 3% to 29%.